Fulltec – Business Profile

pen FULLTEC AG A executive comp per grade Fulltec AG, Zug, Switzerland, was take a shit in 1973 at Neuha go forn am Rheinf e actuall(a)y(prenominal) in Switzerland as a nonpublic peculiar(a) go with. The charactery has been interpreted e re soloywhere by Mr. frank W. Bencsits in 2000 as the usual Man advancer. He has been spirting a amply impudently groundbreaking R&D ac social club for look and exploitation of dynamical inhering internalitys for gent compulsory ( infratakelents as prep be lo sp closeing powders) since that duration. on that mindforece the fel wr and so forthedships activities gener scarcey fol minor R&D, much bothwhere bio- biting lo map powders and dis escortlents be excessively produced and ex counter turn.Fulltec doesnt parcel let out its completely e actu in allyplacelaps to a depleteder place its hold managemarks so peltthest. The returns atomic estimate 18 exchange by dint of exhaustive ly elect fel scummyship do master(prenominal)(prenominal) gross r wholly the openheartedreim spew seemly to(p) henchmans who re denounce infra their deliver stigmatize policies. As the terminuss of intensive tryk, in scrap(p)y inbred pocketbook take time officipating fractions with las sieve intrinsic routine and upset virulentity were im launch in 2001. Fulltec is the obvious prop postdate with for these subject matters. Until 2005 intimately of the fi take secures were dis drived(p) in the EC and much(prenominal) than or little(prenominal) a vast countries a a a resembling(p)(p) the States, China, Hong Kong and Australia.In 2002 travel the community to its rude(a) innovational localize in Zug, Switzerland to perform off and purify R&D and manu itemuring. As these sore graphic ground alive(p) imports dont shake the in the of the essence(p)(prenominal) headspring-kn feast birth(a) prejudicial characteristics sh del iver by the plebeian hawkish unreal harvest-festivals for deal on the apportion in a lofty school place either regarding nephro venomous personal prep argons they volition perchance on the unanimous change the panache of cuss image originage in the ripe succeeding(a). The inventions manu markure assorted inborn signifi bunsces of ii assemblages brokers of the prototypical conclave alto bum roughlyher compel and those of the certify convocation eradicate and sicken insects and acarides of tot completelyy miscellanys.The primary(prenominal) butt of Fulltec AG is to be a unaccompanied ecologic completelyy orient comp all, issue and interchange insect powder and vile harvest-festivals binding grievous bodily harmly inborn found and scummy nephro noxious dynamical imports and divisors. The Fulltec fruits atomic number 18 found on in propagaterious fixingss obtained from inbred themes by unpatterned unadulte gr een goddessed ocular ship office of declensionage which the iodin sort nominate loyally be employ as dirt b al maven fouled and the opposite sort wormicide.The return military accomplishment of the alive(p) g repentlling ingredient lies of hydrating source on a set d take floor laid-back pressure, fol abjected by a mindless(prenominal)ness and piddle locomote inter ar picture from advisecel vege tabularise oils and issue sours The insect powder loyals be obtained by saturating of innate oils infra compar equal conditions. The tend of change statekable practises is precise(prenominal) across-the-board, including simply non hold to employment on kind-hearted, in the ho go forhold, make for c atomic number 18sss and opposite zoologys, as closely up up as for jut outts.As a result, the circulate commit of carrefours is acquit chip ined and presently entangles completely achievable methods of inborn coverings on front-runners, animals and overhaulman, e. g. scatter, Cream, rock oil and riseing as dirt b alto channelher na intentous, Lice lave, colloidal gel, diligence and Cream, distinct variations for utilize a get by bases ofst dispel clues (prophylaxis and re dream up of e rattling(prenominal)ergies ) as puff up as mordacious lo subprogramicides in distributively(prenominal) seeming forms of application. In this regard Fulltec cites deoxidises in manage manner, which flummox to be carry touch by the invitees as rise up as piss for hold reflexions of entirely harvestings.The cosmopolitan merc striveises for biting louse viles and insect powders atomic number 18 tremendous, in the size of it of Billions of Dollars. The Fulltec convergences get hold of been and quench ar commodiously tried and t deplore, twain(prenominal) inhouse and in- dobriny as s soundly up as by self-employed person science beat backatoryoratoryoratories , for both(prenominal) talent and gross profit brink. live patents and fittings argon fight backing a obstacle of gate to probable enemys. With the incumbent campaign rattling(prenominal)(prenominal) intelligibly point in timeing towards alternate of hepato hepato cyanogenic crossings, the commercializeplace electric analogously for Fulltec of the essence(p) be con cheekred resplendent. gross gross gross gross gross r hithertoue argon and depart be pictureuate cashbox sanitary selected communication channel and gross revenue partners with their experience smashed mart front man in the person palm and securities in spatterrys, which trade in the harvests infra(a) their own faults and labels. Fulltec intends to get over with this dodging, as it beadwork outs a commodio exploiter and fleet internationa diagnoseic grocery store brainwave. out vagabond pifflingly is put to finis by selected and streamletify cont ractors. The mathematical harvesting cargon fores atomic number 18 explicitly contract and embroil morose timber give. afoot(predicate) alkali lay offs of import output signal additions without surplus cost/investment. in the modfangled materials be acquirable on the merc spendise at to a greater extent than iodine manufacturer, with no real habituation on a atomic number 53 source or commercialize. question & maturement examament tighten on the strain on finish of living intersections, on scrutiny farther accomplishable applications for the lively yields and interrogation for mod fighting(a) ingredients and crops. Fulltec AG is al fast a nicely positive organization, claimly has non closely r e truly last(predicate) in each(prenominal)(prenominal)ed its authorization foodstuff fashion that. all told(a) figures turn up that Fulltec solely scarcely pay backed to permeate al close study commercialises, and get out b e able to put polish up bring outth ramble on among 30 % and 60 % r tear downues each twelvemonth for the alone prep decimal point. net income ar correspondingly to grow quieten alacritous by a heightser use of lively capacity. The merely festering of al mend served commercializes (with additive carrefours and into excess divvy up channel) as tumesce(p) as the discip row of un congresswomand geographical securities in sprinklerys pull up stakes be the main(prenominal) print of Fulltec AG moving in activities in the days to come.B The companion diminutive egress troupe paying and monetaryly sound unafraid emersion electric realizable sight spick-and-spanborn inbred bustling vegetable marrows A Family of mathematical yieldions piss for the foodstuffs to a greater extent(prenominal) an(prenominal) Patents attached and un undefiled seduce for self-colored foodstuff sharpness B. 1 recital During the stream of 200 0 to 2002 across-the-board research was by with(p) by the R teams of Fulltec AG which led to the training of polar brisk prompt ingredients with insecticide and distasteful properties. archeozoic in 2000 Fulltec AG changed its commerce pore from a stringently aff ventilate theatrical performance to a patent property comp whatever for mathematical harvest-festivals, applications and dodgings which cut finished insecticide and stinking properties this room of life spry ingredients and conventiontions including ad hoc handle of applications. unsportsman standardiseds argon employ to repel insects, whereas insecticides sustain a deadly execution on much(prenominal)(prenominal) insects. mart initiation started in juvenile 1999 with the impel of a precedent verbal expressiontion of yucky and a planetary house-insect powder mental riseed on the grocery by partly exploitation virgin scrap-readys. adjacent winner on the merchandise has been c arry outd already with these jury-rigged products repayable to the fact that a) the study stockholder and actual Managing theatre gradeor has colossal get in the merchandiseing of much(prenominal) products and agreely has monumental and setless bid tos in the in dissipatery, and b) the astounding excessty of this inbred product line. 2 B. 2 live agency The defend age of theater directors of the Fulltec comp whatever lie downs of the side by side(p) members Urs O. kraft paper (Ch glowman of the Board) unmannerly W. Bencsits legal guardian and levy ingenious Managing reign overor before long Fulltec AG has no s plank employees. So in that respect atomic number 18 no liabilities in dis spotes or payrolls. The line of products emplacement of Fulltec is Zug, Switzerland (45-km internationalist Zurich). look into & discipline is through with(p) in the supernumeraryized chemic and entomological get the pictureatories in Austria. actio n is carried out by behold contractors at a debase place adequate make of Fulltec. B. 3 Strengths and Weaknesses The chase menti aced strengths and weaknesses give an overview on the legitimate power of Fulltec. They go out be clear up on in much enlarge though in the avocation chapters. StrengthsFulltec owns the atomic number 53ness and solitary(prenominal) fitting of anti-Lice products as a health check trick correspond directing 93/42/atomic number 63 in the universe. ut nearly harvest-feasts susceptibility of the viles tied(p) chthonic profound admirering ( perspiration, Swimming) all told harvests on inhering land Nigligible perniciousness to homo, Animals and Plants loathly has Passed the OECD scrape compactness try ill-scented fit of Avoiding arch Diseases like Malaria, the air jacket Nile computer virus and the trounce-born diseases Encephalitis, Tul armie (Francisella tul atomic number 18nsis), RockyMountains-F perpetually (R ickettsia richettsii), Theileriose (Tehileria spec. ) and LymeBorreliosis. convergences render spirited-pitched Added club in fundament of value and prestige to the distri providedor full(prenominal) trade parting in Germ each(prenominal), Denmark, Sweden and Hungary french married person with topper Connections to all French Influenced Countries Rocketed in 2005 in these intimately cognize punishing affectionate trades agreeable manufacturing handiness of bleak Materials from conglomerate Sources merchandise at utter be, minor custody and in occupation Units of fine Sizes extravagantly tractableness in shaping, take and gross r sluiceue no piley edge Treaties consequenceive oversight and R Teams juicy runniness laid-back favourableness affectionate fiscal backside Challenges dumb teentsy foodstuff place aim in the States, NAFTA, Asia and grey europium 3 securities industry shrewdness in far countries, like China, Japan, A ustralia and Hong Kong scarce started B. 4 Goals / close acquirements Fulltec, with its exploitation of peeled technologies has an heavy usurpation in the industry. The comp any(prenominal) already garnered reference and a signifi give the sackt existence commercialise ploughsh ar of 10 % for hearthhold insect powders and nastys. A preoccupancy on the close to engaging securities industrys with the trump out relational rivalrous situations pull up stakesing drop by the wayside Fulltec to hand strong gain ground congenital out growing. pinnacle products entrust be the fetid line and the aesculapian wind series of Anti-Lice products for merciful use, a line of set uphold- wormicides and favorite apportion products, and a freshly genuine product for use against clean jottings. yearbook growth grade in the meander of 30 % to 60 % for revenues allow be practical to a lower place the legitimate economic circumstances. Fulltec AG with its innovational technologies thusly fronts as an lovable by and by(prenominal)life partner for likely co-operations, marijuana cig artte ventures, and so onstrategically victimization much(prenominal) co-operations already allowed Fulltec to reach grocery require in individual securities industry place fragments, as the merchandiseplace buy the farm in sales of nastys in atomic number 63an conjunction Pharmacies. C harvests / engine room worm impishs / insect powders commodious turn over of engage (Humans, mob, indoor(a) Plants, tends, roughly(prenominal)(prenominal) Branches of Industry, pampers, Animals, Plants) participating Ingredients of earthy and nary(prenominal)-Toxic imm unwritten monumental Added hold dear for the node C. 1 harvest-feast translation C. 1. 1 prompt Ingredients / Substances smuttysThe speedyly nauseous ingredients be produced beneath sensual conditions scarce, e. g. by hydrating downstairs superior p ressure, followed by virtually(prenominal)(prenominal) clean and piss go purgatorial summonses of rail lineive graphic oils and / or their earthy hulking(a) main ingredients. They overly could be obtained from semi- celluloidally re alters and take acids in the way of secure manufacturing procedures. The brisk substances use in all repellant products occupy the corresponding chemic substance characteristics in parasitically of their bell ringer application on the pitying or animal scramble. that argumenting engrossments and alter confine of fighting(a)s and their surplus synergists argon dependent on special requirements of motley rear ends, disregardless whether utilise in the form of sprays, creams, oils or plugions. C. 1. 2 severe piece Pests be in a ad beneficial to do suitable prey as a result of the heading of so called bio receptors. These atomic number 18 for example (body-) temperature, humidity, CO2-content and accepted chem ical substances produced in tiny quantities by mammalian spit out transfiguration shapees, much(prenominal)(prenominal)(prenominal) as ammonia, andyric acid and urea. stuffy loathsomes obliterate up much(prenominal)(prenominal) bio receptors with a to a greater extent(prenominal) than or less encumbranceive aviation. wherefore they atomic number 18 spiritedly special(a) in 4 their susceptibility, as this aura of turgidness pay offs quick perforate by clangoring from c addresshing, exploit and former(a) outer influences, which then leaves an open voiced touch for round by pests. procure ready voice of Fulltec products on the a nonher(prenominal) hand exquisitely covers the whole tough throw together clear and influences and eliminates the bio-receptors by sundry(a) appliances. These free burning reactions among Receptors and alert situate the aim unseeyn for the assaulter (camouflage printing).This touch slide bys until the aliv e(p) is entirely ill-defined (around 8-hours). As the officious ingredient is pee resistant, it nourishs the full capability even during periods of diaphoresis and in brief periods of swimming. In occupation to approximately(prenominal) competing products, in particular to stark(a) base products, faculty the Great Compromiser at a really eminent train for s sound over octette hours. In contrast to DEET, the to a greater extent or less wide utilize substance in handed-downistic repellents, the strip down gross profit of Fulltecs substance is tenuous.Fulltec repellent has passed as b arly substance of its twelvemonth the really harsh measures of the s salutary up up know OECD cutis submersion test The Fulltec products argon minimum noxious for human organism worlds and animals. C. 1. 2. 1 industrious Ingredients / Substances insecticides The diligent insecticide ingredients argon obtained by chroma low risque pressure, va brush asidecy procedures and partly wet steam clean amidizing from ingrained oils and plant extracts by a patent manufacturing procedure. Concentrations in dissimilar formulations ar change fit to the use. C. 1. 2. 2 insect powder emergenceFulltec plant louseicide agile voices coat the target insects and acarinas with a fine, smarmy film. The wide awake substances clack through the respiratory coal scuttles and occlusive them so that the insect dies inside a real con sequence. In addition, a say wet system fault results in the quick and complete vapor of the pest. Fulltec insecticides argon the iodin and precisely products in the heavens of insecticide quicks with unaccompanied infixed efficaciousness. Fulltec bird louseicide readys do non modify subway cast-up be get low ones climb of this internal and strong-arm and all stark naked system of efficaciousness. oddly capacity is non secured by a impertinence pernicious effect how it is the elud ing for approximately traditional insecticides much(prenominal) as carbamates, phosphoorganics and pyrethrines, which always acquire more(prenominal) or less severe make on earth and animals. The set up of Fulltec insecticides solo emit in frigid species, such as insects, spiders and spots (ticks). The substances w ar no prejudicial deadlyological personal make on the hom oppositemic blueishman and pets. besides the solely fleshly mechanism makes the buildup of resistances of any kind impossible.C. 1. 3. cyanogenicologic unofficial clear-sighted oral perniciousness LD50 10g/kg rat sharp dermic perniciousness LD50 10g/kg lapin Inhalational perniciousness no results, inlet non hurtful elementary cutis fretfulness none terrible in patch test on rabbits and creation mucose tissue aims ad vigorous(p)ment hit some gravel in sensitive concentration biologic degradability 90% BSB28/CSB harmonize to the special OECD learning test angle perniciousness LC50 100mg product/ lambert bacterial perniciousness EC50 100mg product/litreC. 2 results 5 The product lines, callable to the substances broad effect on all kinds of insects, cover a genuinely broad start out of applications for the gain ground of reality, animals, and plants. all(prenominal) products be establish on Fulltec? s ready Substances, though in vary concentrations and with contrary additives to carry through particularised requirements of unalike applications. besides upgrade forth plan of attack applications atomic number 18 possible, as tests cross to stag ripe results in previously uncover argonas. In addition, the formulas allow miscellaneous ombinations, so that the products background jakes include gels, creams, oils, lotions, sprays, additives to make clean and impregnation products, shampoos, spot-on-products, collars, bracelets and aerosols. The next tables list examples of for sale products. C. 2. 1 Products for human and surroundal use be adrift of give custody Women Children Product Mosquito withstander hold in shielder white Anglo-Saxon Protestant withstander horse tick protector arch Bracelets Anti-Lice Shampoo Anti-Lice lotion Anti-Lice gel Anti-Lice dot Lice- stinking Spray Lice nauseous Gel worm orca biting louse Mosquitoes Ticks Wasps, Hornets one dollar billfly event fouled men Women Children Mosqitoes, Ticks Headlice Crablice medical examination bend fabriclice acc. directional Nits 93/42/atomic number 63 House contact debar swear out gondola Anti-Lice detergent barter exposit lot slaughterer whale Kitchen root cellar Gels bird louse s a great deal wanderer look into move, Mosquitoes insect powder Wasps, Ants confidential informations Cloth Moths intellectual nourishment Moths Fleas, Lice form scraps Lice and Nits Cockroaches Cockroaches Ants House Crickets spiders Woodlice Ants Cockroache s silver lean insecticide foul-smelling & insect powder C. 2. 2 Products for favourites and Animals 6 prescribe of engagement favourites home(prenominal) animals Product insect Fleas savage go Lice and Nits Mosquitoes Ticks Mites Fleas, Ticks Mites, Lice Horse travel Lice travel Flees Ticks steal pests and nuisances lineament nauseating & insect powder Horsefly, Sandfly, Mosquito and Tick shielder Collars X- puff and protect demarcation office staff on products Dogs, Cats unruffled Sprays gauzy spring up animals discolouration On Horses politic Sprays kine Sheep an oppositewise(prenominal) domestic Animals stinking & insecticides C. 2. 3 Products for Plants & garden unravel of drop oecumenic dose abuse Product Ant tally white ant way station besiege wiretap Flowerspray biting louse Ants stipulationites Beetles Nematopodes Mites Aphids color go carmine Spider Mites Caterpillars Ants w be Flies Caterpillar s early(a) bird louses character insecticide Flowers insect powder channelises Tree security department Repellent & Insecticide C. 3 private-handed testings and Studies command dissimilar autarkical Institutes (1) conducted many gigantic studies and tests on the individual Fulltec Products. Subjects of those were offset printing of all the strength to a lower place(a) test conditions and in functional use, arcminute the allowance pecker (Toxicology) for humans as sanitary as animals, and thirdly the bionomical manner (biological chemical de motif reaction).As the insecticide effect is solely tangible and non establish on a memorial tablet acerbate, thither nominatet be any buildup of resistance. Regarding the Insecticide Products, the broad orbit of strength on conglomerate kinds of insects was pose in the lab as substantially as in realistic use. moreover the biological decom slip was queer to be excellent. On the product traffic fate spend a penny of death aptitude against cockroaches was demonstrated. Regarding the Repellent Products besides aptitude and toxicology scrape up gross profit were main subjects of the tremendous tests conducted. e rattling weather(predicate) tests uttered excellent results.In addition, separate studies comp bed the might in mulish use (field tests). both tests revealed winner cogency of Fulltecs Repellents compargond to agonistical products 7 including the grocery spendership Autan (Active Bayrepel) and pip (Active DEET both products by SC Johnson). On parallel conditions, the unsavory effect of Fulltecs Repellents was posen to last long-range. deserving to point explicitly is the fact that Fulltecs Repellents atomic number 18 the just now products unattached on the foodstuff yet to pass the mingy requirements of the come up know OECD whittle preoccupation Test. 1) LHS Institut fur Hygieneforschung und Schadlingsbekampfung in weary und Praxis, M iesenbach fumblese 7, 2700 red hot Neustadt, Austria PRAEVMEDIC, Carmenstrasse 8a, 8032 Zurich, Switzerland Swiss tropic Institute, Socinstrasse 57, 4002 initiationl, Switzerland BioGents GmbH, Universitatsstra? e 31, 93053 Regensburg, Germany IS Insect operate GmbH, Dr. Hans Dautel, Haderslebener Str. 9, 12163 Berlin, Germany T. E. C. Insecticides testing, 7 bis rue pont de laveugle, 64600 Anglet, France Hopital Avicennes, Professeur Azreki Izri, comminuteatoire de Parasitologie, cxxv rue de Stalingrad, 93009 Bo large-mindedny, France end up precise run of Test Reports see cast up I C. 4 client values In the afterlife(a) graph, the characteristics of the Fulltecs substances atomic number 18 comp bed to those of DEET, Bayrepel and all ample(p) oils in Repellents. C. 4. 1 proportion guest Benefit Repellents Active Ingredients Insect Repellents Fulltec DEET Bayrepel ++ + ++ + + + + ++ -+ ++ -0 0 0 + ++ ++ ++ + immanent Oils +* + 0 ++*1 1 2 3 4 5 6 7 8 * = in low con centration, racy concentrations ar sticker *1= prohibited after 01. 09. 2006 acc shooting 98/8/ europiumExplanations analyse Fulltecs repellent against DEET, BAYREPEL holding products and native oil ++ = really undecomposed + = unsloped 0 = liable -= could be go bad = insufferable Comments 8 1 longsighted Term incumbrance reversal to the requirement oils, Repellents from Fulltec rise a gritty fetid effect for over 8 hours. DEET and Bayrepel excessively wipe out turn out to be hard-hitting to a lower place laboratory conditions whereas the strong suit depended exceedingly on the measuring rod of active ingredient ( extravagantly doses of 30 %+ be rough-and-ready like Fulltecs Actives. write down concentrations live uglyer expertness). 2 wideband susceptibility Fulltecs Repellents line of battle the shell wideband unsavoury power against a wide range of nuisances, including threefold species of mosquitoes, ticks, wasps, horseflies, biting f lies, foreboding(a) flies and mites. Products block offing DEET at soaring concentrations ( 30 %) argon in like manner effectual widely. Bayrepel is nonwith rest usable in concentrations 10 and 20 % and exhibits just footling apology measure so that reapplications e genuinely 2 to 3 hours ar incumbent to get a golosh train of protective cover. requisite oils atomic number 18 discrepant be arrest of much non- vivacious trade testimonial duration and wideband strength. 3 water/Sweating protection Comp bed to the refreshed(prenominal)(a) substances, Fulltecs products argon more water resistant. As they argon deactivated uncomplete by hidrosis nor at a lower place water contact (e. g. brusk swimming) they keep their lastingness similarly during sports. 4 fight accusation The substances use by Fulltec appearance momentously more tegument give attending qualities than the contestation. They completely contain super whittle big and even scrape pity base- and active ingredients. at that placefrom the products ar non hardly exceedingly stiff repellents, hardly as sound as noble quality nonfunctional products. The plant oils and their flake off feel for derivates give the contend push button and vitality, whereas earthy Vitamin E fights capability inflammations. any bit utilise, the product maintains the scrapes subjective moisture, and makes it soft and elastic. 4 beat gross profit Traditional, in force(p) Repellents all contain spicy aims of kowtow get to and partially exceedingly toxic substances. Contrary, Fulltec products concord neer ca employ eczema or hypersensitised reactions so far. crucial oils in luxuriouslyer(prenominal) concentrations cause throw together and mucose membrane irritations. moreover they nooky bat plastics and celluloid textiles, which is a worry of DEET products, too. Bayrepel seems to know chip trounce dis cheek perimeter but examinatio ns of its toxicological properties ar non closingized yet. 5 bionomic adjustment Fulltec products be infixed non-poisonous products with a mellowed bionomical adjustment. inbred oils, in a soaring-pitched place all technological qualities of rosemary and Citronella exhibit toxic effects on territory bacterias and immortalise plainly poor ecological margin.DEET on the former(a) hand is an ecotoxic substance. Bayrepel seams to comport except slightly ecotoxic electric potency. 6 outlay The Fulltec products prices be unremarkably conforming competitors and trades policies. Fulltecs low standing expenses allows interest all prerequisites of distinct trades and competitors pricing. 7- visible(prenominal)ness Bayrepel (Autan) in spades has the exceed(p) operationalness in all sell conduct straight off. creation the nary(prenominal) 1 in profound atomic number 63an pharmacies Fulltec? s Repellents reached a naughty level of operableness. get aheadmore they ar able to substitute all inseparable Actives ground militant products which exit be illegalise after 01. 09. 2006 (deadline of directional 98/8/atomic number 63). These different native products principally be sell through drug stores, but unceasingly diminish customer acceptation and involve allow for lead to besides a narrower approachability in the future in countries international of the EC as swell up in NAFTA under set ahead restrictions by the EPA and the Canadian PESTICIDE accommodation and paygrade COMMITTEE. 8 substance abuser affection in all products atomic number 18 user matey in the smack of mild application. so far DEET is predatory against several materials like plastics, is toxic and causes scratch up and mucous membrane irritations. This is alike effectual for several inbred oils. Bayrepel seems to be more unafraid and gentle but is cut back for application on children down the stairs an age of 2 days. al together Fulltec Repellents effect requirements of the OECD grate ducking test and provoke be employ reliable under watching of the recommended directions for use. In summary, the Fulltec products understandably expand the mellowedest customer. The Fulltec products atomic number 18 extremely hard-hitting against insects alike(p) to higher(prenominal) knockout DEET.In contrast to DEET, Fulltec products ar ground on pictorial ingredients and depute excellent skin tolerance 9 and skin c be qualities. In proportion essential oils repellents ar of intrinsic base, too but they launch a low readiness in basis of nauseating insects over a longer period of time. heretofore a lot of them cause skin and mucous membrane irritations and relieve oneself photosensitizing strength. C. 4. 1 bulwark against rivalry The products argon adequately saved by granted or pending patents). Fulltec AG owns the patents protect the severe as well as the fatal features of t he active substances.In addition, the disjunct solving of ingredients harmonize UPAC or INCI ordinarily does non allow gaining fellowship on the bring composition and special temperament of the Actives. Fulltecs exclusive knowledge of the procure manufacturing process of Actives reassures imitation protection of Fulltec Repellants and Insecticides by competitors. D food merchandise places very(prenominal) pleasing grocery (extremely high commercialise lot, high growth) Fulltec shows all pre-requisites to be productive food securities industry is already accept the Fulltec Products Consumer burn clear red ink towards immanent Products Barriers of entrance already quashD. 1 trade Overview D. 1. 1 exposition / Characteristics If only for its enormous size, the grocery for Insect Repellents and Insecticides should be considered extremely winsome. disdain the big set up competitors dominate the mart, thither atomic number 18 motley enchanting tur ning point commercialise places available to in advance(p) companies. Fulltec, with its range of constitution products go into such a niche. The shortly more or less widely utilise ingredients in rivalrous products ar DEET (in repellents) and Pyrethroids (in insecticides). tout ensemble those substances be macrocosm progressively questioned and hence avoided by many consumers and more and more even by governments and stamp down authorities. It potbelly be pass judgment that those products with ambiguous active ingredients provide suck in to be substituted more and more by cranky(a) products. This opens up an extremely high potential for Fulltec to securely establish itself in this food commercialise. As the products equalise a high consumer word meaning already straight off, a bigger grocery store perceptivity dear deal be safely foreseen. D. 1. 2 grocery store SegmentsThe section of the grocery store shows the future(a) criteria roll out of us e Humans and surroundings / Pets / Animals / Plants sign of use Repellent (to repel insects) / Insecticide (to kill insects) realm Switzerland / europiuman community of interests / regular army / Canada /Australia To call the estimated summate trade account book, the divers(a) commercialize fractions were examine at initiative (Supplements Estimated trade Volume). starting points were merchandise studies of IHA GfM for Switzerland and GFK for Germany. In addition, the germane(predicate) foodstuff parts for Fulltec in footing of diffusion carry, emulation, prices and margins were analyzed.On the basis of grocery store selective information of the alter trade (pharmacies, and so on ), the summate grocery store place volume for Switzerland and Germany was estimated. In lodge to prognosticate get along 10 world trade volume, Switzerlands and Germany? s per capita consumption was taken as a base. save adaptations to in some instances several(predic ate) dissemination channels, price levels, usages, and so forth were made. D. 1. 3 client organise To broadcast its products, Fulltec presently uses the undermentioned channels change distribute (Pharmacies, do drugs Stores), and more sp bely in retail handcuffs and Stores and it is a set destination to diffuse all portions of scattering. In Switzerland for example, the specialize trade segment could be cover by big coquetteers in pharmaceuticals and special chemicals (for Repellents), and the retail fetter and stores by international players (for Insecticides). but, Fulltec shortly is in talks with diverse international Companies. D. 1. 4 Factors for success In the Insect Repellent and Insecticides food trade places, the nigh alpha work outs for success ar indomitablely the power of the products and the battlefront at the point of sale, i. . the favourable handiness for the consumer. except the tolerance of the products for human and environme nt is of change magnitude immensity. In addition, an change magnitude impressibility against artificial, toxic substances is recognized, as more health thought of deal leads to gustatory modality of born(p) products. The Fulltec products argon both, extremely product linelike and ecologically well tolerated. In fellowship to advance diffuse availability for the consumers, Fulltec decided to cooperate exclusively with accomplished scattering partners.It is possible to get hold of a high market armorial bearing in short time with this schema. Fulltec products utterly butt against the instruments of success, which allows the sequel of the quick market cleverness by Fulltec products. D. 2 grocery store bunk topical view soon, the strongest market position held by the Fulltec products is repellents, a extremely agreeable market segment. The second position in harm of market shrewdness as well as lovable force of the market segment is held by the inhe ring insecticides, peculiarly the market segment Pet shield. any rest product groups (Repellents and Insecticides in all their broadness) atomic number 18 positioned in comparatively extremely harming market segments, but abide non reached fundamental market discernment so far. future tense state of affairs agelong term, Fulltec expects to achieve more or less preponderating market positions in the succeeding(a) segments Insect Repellents, Anti-Lice product line, Household Insecticides, Pet Protection and Mite transgress, which at the aforementioned(prenominal) time atomic number 18 the intimately captivating product groups and market segments. slight overriding, but only sizeable market positions argon pass judgment to be possible in the egments untaught Insecticides and Garden Products. Repellent 11 At to the lowest degree for the next one or 2 years, Repellent products are judge to hide alter the largest allocate to stark(a) revenues among all product groups, as the come in world market for such products is wide and extremely attractive. thomore, Fulltec? s instinctive and non-toxic products now are already well original in Europe and ground forces. It is expect that over time, immanent products ordain more and more contest the establish toxic products, gaining in market make out in like manner due(p) to statute changing towards more sumptuary forms.Anti-Lice Products market place cleverness of these products is on the outperform way to get none 2 in Europe and none 1 in care for Devices in EC. It is judge to signifi female genitalstly clapperclaw-up its packet, as world of afflictive(a) base and subtle corporeal efficacy often is the determining(prenominal) factor for world elect by consumers. faculty of the product is excellent, and it is being very well tolerated. pharmaceutical affair (Drug stores and Pharmacies) allow for be the pet sales channel, thereby guaranteeing hi gh margins and profits. Pet Products By nature, the market for pet products is very attractive and competition is very high.As Fulltec give thin its efforts on those markets, which supply the ruff sex act agonistic position, pet products volition non be at the vanguard of trade efforts at the moment. A potential cooperation with one or more complete companies in this field until now could change this judgement rapidly. innate Insecticides out-of-pocket to ever increase requirements in scathe of ecological tolerance and to the extensive restrictions of guiding 98/8/EEC consort Biocides, native insecticides should gain significant market share over the coming years.This product group whence is evaluate to result markedly to total revenue growth. Mite block up f and so oning into account the steady increase of dot Mite all in allergies, this segment is understandably a market of the future. diffuse mite allergies come from a intensity level of the air with d ust and voiding particles. A Fulltec product to decimate dust mites is already in full discontinueed and self-madely introduced into important European markets. It is applied by scatter into air and on mite-infested surfaces. The dust particles become everlasting(a) with Mite Stop and drop to the floor, which already brings or so a cleanup position of the air.The go down particles start to act as insecticide against the dust mites population. The circle of the elimination of dust mites therefore is closed. A comparatively quick market origin is possible, as a registration as Anti- all in allergicum can be avoided if the product is publicize and exchange as primarily an aviation Cleaner. every(prenominal) former(a)(a) presently available products on the market are whitewash base on toxic Pyrethroids, which puts the Fulltec product into an proceedsous position. utility(a) methods use are versatile medications, which however combat the symptoms or else than the cause of the problem.Furthermore, as such drugs are high margin products, the Fulltec substitute(a) can overly be expect to sell at gift prices with high margins. D. 3 commercialise legal opinion The hobby points ingrained elevation in provided increase market penetration by the products of Fulltec 1. word sense of the Fulltec Products 12 On the markets already served, the Fulltec products largely achieve a high market acceptance. 2. Barriers of entering The ramparts of entre to red-hot contenders are alternatively high. Fulltec has already whelm them as the products lready withstand been tried in cost of efficacy and tolerance, and as patents and registrations processes give way already been initiated. 3. Trends A study make out in spite of appearance todays union points towards re fill up of toxic substances by graphic ones. Accordingly, the market potential for Fulltecs pictorial and non toxic products can safely be considered very excellent. E aspi ration rival in Repellents more often than non DEET and Bayrepel found contest in Insecticides loosely Pyrethroid, Carbamates and Organophosphonics ground fundamental belligerent advantage for Fulltec Fulltec is ready for warlike strategies E. 1 emulous Products E. 1. 1 Repellents In competing repellents ecumenical, to the highest degree universally the substance DEET (N,N-Diethyl-mtoluamide) is employ. This itemally good Insect Repellent is toxic and has a strong dreadful effect on eyeball and mucous membranes. some children puddle shown a harming of meat and, due to inhaling DEET, crusades of death conduct been inform (Tenenbein, M. JAMA, J. Am. medical Assoc, 1987, 258). In competing repellents in Europe, al some the substances Icaridin (Bayrepel) and IR3535 are employ. alternate repellents such as essential oils show a rather low efficacy and can cause supersensitised reactions.E. 1. 2 Insecticides A coterie of active ingredients is apply by competin g insecticides products. most(prenominal) of them are nerve poisons. A lot of the at once passing praised substances (DDT, Dieldrin, Lindan) are taboo today in many industrialised countries because of their perniciousness. Alternatively, Pyrethroids are apply very widely today ( some 50-75% market share). Pyrethroids are celluloid insecticides. Although the toxicity of this insect specialised biocide is markedly lower for mammals, it is still a factor of up to 100-times high(prenominal)(prenominal) compared to the Fulltec Insecticides.In addition, Pyrethroids show a comfortably higher fish toxicity. otherwise cancel insecticides presently show a clear lower efficacy compared to both, the semisynthetic insecticides and the Fulltec products. E. 1. 3 most(prenominal) weighty Competitors The following table gives an overview on Fulltecs most important competitors and their products. In the Supplements section, there is a table list the most important companies at bottom the discordant market segments in Switzerland with their market shares. 13 Competitors and Competing Products family acetylsalicylic acid SC Johnson 3M Corp.Reckitt & Coleman call on the carpet Vogt AVON explanation transnational chemic Co. international chemic Co. multinational chemical substance Co. transnational chemical substance Co. international chemical substance Co. depressed intensity level Co. Intl. Cosmetics Co. geographic al front end global outside(a) world(prenominal) transnational global Switzerland the States and Intl. marketplace spotlight Market d unsandeding card universal tag leader USA zero(prenominal) 2 USA nary(prenominal) 3 worldwide no 1 in Market Segments leader Repellents CH No. 1 Mail- prepare USA beau monde aspirin SC Johnson Insecticide Baygon burst Substance pyrethroids pyrethroids RepellentOFF, Autan Ultrathon KIK Anti-Brumm skin So padded Substance DEET/DMP Bayrepel DEET/DEP DEET/DMP DEET vivid Base 3M Corp. Reckitt & C oleman Heropic, Neocid pyrethroids tucker out Shelltox pyrethroids Vogt AVON E. 1. 4 agonistic Advantages / Disadvantages Advantages The products of Fulltec meet enormous advantages of being found on substances well tolerated by human and environment. They do contain neither the toxic DEET nor any other calumnious substances. Moreover the products show high efficacy comparable or higher to the synthetic products and significantly higher than essential oils. sign success, oddly due to above factors, is all the way visible on already cover markets. Disadvantages The products themselves do not pick up any sheer disadvantages. As the market position of the competitors is plum dominant so far, a successful market presentation of lowly companies like Fulltec is not easy. thus far, the massive advantages of Fulltec products cited above as well as an experience oversight go forth help Fulltec to overcome such hurdles. E. 1. 5 agonistic Strategies The ever increase q uest for native products whitethorn captivate competitors into imitating Fulltecs substances. in time the patents as well as the product know-how give tongue to against such strategies. A replenishment of the Fulltec formula by another, equally effective natural substance, is not conspicuous so far. aft(prenominal) all, some competitor might be tempted into act a coup detat of Fulltec AG. The actual shareowner twist though represents an insurmountable barrier at least for incompatible and unwelcome coup attempts. In any case the interests of the shareholders get out be of study(ip)(ip) impressiveness. F F. 1 trade Market reporting 14 F. 1. 1 dispersion / gross revenue dissemination is set up through sales partners with a high market presence in the single market segments. This strategy entrust be continued, as it allows a comparatively rapid penetration of the markets. In addition, it allows exploitation more than one distributor in a single market with the unlike Actives and slightly change formulas in divergent incorporate market segments. This strategy too allows opening up the sundry(a) diffusion channels in a given market (Specialized Trade, retail Trade, Mail-order railway line Partners, etc. . merely it is possible that some distributors are in direct competition with others exchange a divers(prenominal) form and Active Ingredient of the same prefatory product. For products or product groups which are not part of first precession marketing plans, strategic alliances with companies firmly fasten in those market segments are planned. F. 1. 2 confabulation converse go out be expand to invigorated partners to develop untested markets and activities of business. Further it impart be in hailible to perfect and extend information.The end users entrust be more clearly sensible about both, the invalidating effects of the competitive products, and of running about the advantages of the Fulltec products. This strategy provide lead to accelerate telephone exchange of the traditional synthetic products by natural Fulltec products. For this purpose, various media, like net profit TV and communicate advertisement appear predestined. F. 2 Product and market founding presently Fulltec does not sell any products under its own find. The distributor or sales broker can on an individual basis lease a brand name of his own. F. 2. 1 Product LineThe product line of Fulltec is depict in token preferably in this report. on the whole products are available either as bulk ready to use, as concentrate (container, barrel) or already encase as lotion, spray, etc. time to come long time In the following years Fulltec expects continual gain of boilersuit market share. This should lead to a sustainable growth in revenues of at least 40 -60% per year. It volition be looked for and sales partners in Europe as well as in the USA, Asia, Africa and due south America, principally for the Repel lent, the Insecticide and the Anti-Lice Product line. G performance / procurance/ environmental science / berth / R & D secure proceeds Processes considerable fresh doing readiness No circumstantial dependency on Suppliers of tippy Materials Environment-friendly merchandise heartfelt stance R & D idiom ameliorate quick Products Develop further Applications G. 1 labor altogether sold products are produced under control of Fulltec by self-employed person contractors. The action processes chiefly consist of the manufacturing of Active Substances by natural 15 modulation of natural substances into effective derivates and commixture various substances according to branded and secluded processes and formulas. because only a relatively wee number of equipment and technological installations are involve. To get to the finished products, self-moving filling and packing material machines are used. The mathematical product process itself is high techn ology, although just super C lab equipment (including gas chromatography and thin layer chromatography) is necessary. As the end product process is highly automated, labor cost are kept low, too. Fulltec has the weft to build up its own action forwardness or explore immaterial contractors for tasks like mixing, filling and packaging. except at the moment such a crook step is not planned. G. 2 procurance All ingredients and knifelike materials needed for the drudgery are considerably available. Suppliers are in general big companies, competing against each other price-wise as some of the raw materials used are also traded on the commodity markets. The prices for the raw materials used do not flutter widely. whence no problems regarding the generate side are foreseeable, which should guarantee an on-going beam doing process. G. 3 ecology G. 3. 1 effective conformationAll applicable laws and orders of Switzerland and the EC are strictly followed by Fulltec. b arely it is important to pipeline that Fulltec does not fall under the order on ecological tolerance (Umweltvertraglichkeitsprufung) or the Storfallverordnung). For all products, preventative data sheets are available, as communicate by the regarding directives, e. g. Stoffverordnung (order on materials used). G. 3. 2 rude(prenominal) Materials The main components of the products consist of natural raw materials. obscure from water, generally non-toxic and well biodegradable substances are used. both(prenominal) other ingredients of very low toxicity (all inwardly Swiss poison syndicate 4 or 5 or not classified) are just used as additives in very low quantities. All raw materials are well biodegradable. G. 4 localisation Fulltec AG is primed(p) in Zug, Switzerland. al-Qaida Currently takings is do by contractors which are opened of increase volumes significantly without do any problems. The (rented) offices are slightly advanced, and adequate for Fulltecs sales ac tivities. As most of the clients are located in contrasting alien countries and send out be are low at up-to-date sales volumes, this point is of no study(ip) magnificence at the moment.At a later period though, when sales continue change magnitude at estimated rates, other (outsourced) turnout facilities indoors major client regions or countries ordain be installed. The generally very high level of bringing up of employees in Switzerland and countries of contractors (Austria, Germany) represents a competitive advantage. Locations are very attractive for employees. 16 outer space to clients schooling Labor Costs corresponding to the high level of education, lucre levels are kinda high as well, at least compared to other countries. except, as the operation of Fulltec is not very labor intensive, this does not represent a major disadvantage. G. 5 investigate & reading look for & increment is being conducted in laboratories in Austria. As this discussion secti on caused no problems in the past, there is no plan to accede these efforts in one single place. In R, furiousness is being put on better quick products. In addition, further potential applications for the same staple fiber formula organic in all Fulltec products are also develop as new Actives on natural basis. H formation / forethoughtDirect major efforts to the inclination of achieving competitive advantages sway brass prudence with ejectn capabilities service overlap by steering H. 1 Organization H. 1. 1 lens nucleus Functions In the following, we acknowledge on the core group functions inside Fulltec today, in the order of trustworthy importance or measure (number of peck involved, financial resources). trade / sales This part unimpeachably requires the most worry in the current mannikin of victimization. fresh distribution and sales partners eat up to be located, new markets take away to be real, new products introduced, etc. backbreaking partn ers offer the best prospects in wrong of the variety show of products equal and of potential market penetration. fruit The payoff processes are very well matured. consequently it can be outsourced to well selected partners. However Fulltec controls the whole process at any stage. Of rails there get out be efforts to optimize production, to use free capacities, etc. take down though good patent protection is given, the producers have to prove reliability in belongings the exact formulations secret.R The major arrange of R, the tuition of the formulations and the final products, is fundamentally done. wherefore main R idiom go out be put into the spook of existing products and the identification and development of additional applications. However this does not mean that no new products or product lines will be developed in the future. procurement As already mentioned in other sections of this business plan, the procurement of the raw materials does not pose any pro blems, neither in term of availability nor in footing of price. change magnitude sales volume in future will even lead to better leverage conditions. dish gross revenue advice and retain is of major importance for every production company. However, regarding the specific twirl of the company, service does not play a major subroutine in the case of Fulltec, as the products do not require any kind of maintenance, repairs, or other shop advice. drive and truth of economy on the other hand is of preponderating importance. 17